The Spanish Interprofessional Association for White Pigs ( INTERPORC ) was participating from May 18 until May 20 in SIAL Shanghai, one of Asia’s most important agri-food trade fairs. This initiative is part of the 2026 Support Plan for the Internationalization of the Spanish White Pig Sector, as well as the promotional strategy that INTERPORC is developing in Asia.
In this edition, INTERPORC led a group stand of 750 square meters together with 17 companies from the sector: Costa Food Meat, Jorge Pork Meat, Frigoríficos Costa Brava, Mafriges, Lorfood-Incarlopsa, Corporación Alimentaria Guissona, Cárnica Batallé, Olot Meats, ElPozo Alimentación, Grupo Vall Companys, Frigolouro-Grupo Coren, Friselva, Fribin, Famadesa, Frigoríficos Andaluces de Conservas de Carne, Industrias Cárnicas Tello and Cárnicas Tabladillo.
The space, a showcase for Spanish pork in the Asian market, presented the sector as an international benchmark for quality, food safety, sustainability, and animal welfare. In addition to scheduled business activities and professional meetings, the stand featured tastings and cooking demonstrations designed to introduce Chinese industry professionals to the versatility and gastronomic value of Spanish pork products.
For these culinary initiatives, INTERPORC has the collaboration of leading professionals in China such as Leon Lin, a pioneer in the introduction and promotion of Spanish ham in that market, as well as its positioning in the premium segment.
Daniel de Miguel, International Director of INTERPORC, highlights that “SIAL Shanghai attracts thousands of professional buyers from all over the world, making it a key platform to boost business relationships and the presence of our companies in Asia.”
In 2025, Spain exported more than half a million tons of pork and pork products to China, worth close to 1 billion euros.
