The Brazilian Animal Protein Association (ABPA), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), will promote on August 28th, in Mexico City, the second edition of the INTERNATIONAL ROAD SHOW “No Borders for Food: Partnerships for Food Security”.
The initiative aims to expand technical and institutional dialogue with health authorities and importers on the role of World Organization for Animal Health (WOAH) standards in building more predictable, safe, and evidence-based international trade.
The seminar, titled “Mexico-Brazil: Animal Protein – WHO-Based Decisions for Food Security,” will take place within the context of the Brazilian presidential mission to Mexico City. Participation is expected from Brazilian and Mexican authorities, including representatives from the Ministry of Agriculture and Livestock (MAPA), the Ministry of Development, Industry, Commerce and Services (MDIC), ApexBrasil, the Brazilian Embassy in Mexico, the Secretariat of Agriculture and Rural Development (SADER), and local associations of food importers and processors.
This will be the second edition of the Road Show, which began in the Philippines on August 8th to great success. The inaugural event was attended by the Brazilian Ambassador to Manila, Gilberto Fonseca Guimarães de Moura, Agricultural Attaché Virginia Carpi, representatives of the Philippine Department of Agriculture, and business leaders from the meat sector, in a clear demonstration of support for the WHO principles as a technical basis for trade health decisions.
“Mexico is a strategic market and a long-standing partner of the Brazilian animal protein chain. By promoting this seminar as part of the presidential mission, we reinforce Brazil’s commitment to trade based on science, transparency, and technical dialogue. We are building institutional bridges that ensure predictability and food security for both sides,” emphasizes ABPA president Ricardo Santin.
Among the main destinations for Brazilian animal protein, Mexico was the 9th largest destination for Brazilian chicken exports, with 191,400 tons shipped in 2024, generating revenue of US$403.2 million. Furthermore, there is growing demand for expanded exports of pork, eggs, and poultry genetic material to the country. ABPA’s initiative seeks to strengthen regulatory and institutional cooperation between the two countries, promoting mutual understanding on modern health practices such as regionalization and proportionality.
ROAD SHOW 2025 also plans new editions in other priority markets, such as China, the European Union, South Africa, Chile, Malaysia, Peru, Canada, and Saudi Arabia. The aim is to bring together authorities, technicians, and importers to build consensus around the WHO guidelines, promoting market access based on legitimate, internationally recognized criteria.
The seminar in Mexico will be promoted by the sector brands Brazilian Chicken, Brazilian Pork, Brazilian Egg, Brazilian Breeders and Brazilian Duck, with the institutional support of the Federal Government of Brazil.
